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Showing posts from July, 2011

Google+: Managing Community and Audience

(First, let me apologize if this post is specific to Google+, a service most people aren't even allowed in yet. However, there's already a lot of chatter about what it is and what it is not, and I wanted to collect my thoughts.)

It was sheer luck that a conversation I had a month ago led me to pen some thoughts about the qualities that can make or break social media platforms. At the time, I had no idea that Google+ was less than 30 days from launching it's "Field Test". In that post, I cite some literature on the "150-connection gap", which shows that the limit for social circles seems to settle in at about 150 real connections to real people, and that when you start interacting with more than those 150 real connections, you're acting as an Authority does to an Audience, not participating in a community/conversation. I then posit a hypothetical new social media service, and claim that if it can't "cross the 150-connection gap", then i…