Make it Google Friendly

Martin Belam, Information Architect for the Guardian, UK, on the principles guiding the Guardian's online presence:

That URLs should be PERMANENT, that all content should be uniquely ADDRESSABLE, that multiple routes to content make everything DISCOVERABLE, and that everything should be as OPEN as possible.

Looks like he's promoting Jeff Jarvis' model of searchability, Search Engine Optimization, and making the site as easy to search, link, and share as possible.

This philosophy should guide all Internet Development, everywhere. Particularly for information rich sites like news organizations. These principles maximize your chances of landed on the coveted first page of search engine results.

Read the whole piece here.

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The Re-Opening Experiment

We should remind ourselves that, this Memorial Day weekend and the weeks that follow, we are subjects in a grand experiment to see how good we are at social distancing as stay-at-home orders are being slowly lifted. The state's stay-at-home order was never meant to keep you, individually, safe from infection. It was meant to keep hospital's safe from being overwhelmed by too many of us needing them at the same time. In Michigan, the daily new cases of COVID-19 are higher today than they were when we locked down in late March. We are testing whether or not we can open up (with all of our new precautions and protocols) without spiking the rate of spread, but make no mistake: it *is* an experiment, and we *are* the test subjects. Please don't get careless as things start to open up. We need to get our economies back on track, but we are still a long way (and a vaccine away) from being out of the woods. Stay vigilant, folks. Wash your hands. Wear a mask. As has always been the

VMWorld Wednesday

Today I noticed three things: 1) All the good sessions ran today. 2) Lines for everything! 3) You can't do back-to-back sessions all day without burning out. Today's sessions were not to be missed, and everybody knew it because lines starting forming 45 minutes before some sessions. VMWorld has been on their toes, however: I didn't miss any session that I wanted to hit, and the most popular sessions from Monday and Tuesday got added back to the schedule on Wednesday and Thursday so everyone would have a crack at them. This is some very nimble work for a conference this big. Well done, VMWorld! Here's the photolog: My morning run takes me down to ferry building and up the Embarcadero. Here's the view at sunrise. This lovely scene is the hallway in my hotel. Creepy, but swank! Lines! Today was the day of lines! This was the line first thing in the AM for the Labs. More sidewalk art outside of Moscone South. Bean-bag Alley - where people and devic

You are going to get COVID-19. Now what?

In my best estimation, this is how we should address COVID-19 at this point: 1. You are going to get COVID-19. It's very likely endemic now. Breakthrough Delta infections carry the same viral load in the nasopharynx of the vaxxed and unvaxxed alike. Resign yourself to this fact. You are going to get COVID-19. If not Delta, then whatever variant comes next due to antigenic drift. 2. There is no herd immunity. There is no eradicating this virus. "Zero COVID" is a fantasy. It's too widespread, too mutable, and too contagious. Eventually, this will join the other common coronaviruses in circulation (229E, NL63, OC43, and HKU1). 3. The vaccines shouldn't be considered vaccines. Consider them similar to seasonal flu shots. They are here to make sure that when you get COVID-19 (And let me reiterate: You are going to get COVID-19), you are far less likely to be hospitalized or die. 4. When enough people, vaxxed and unvaxxed, get COVID-19 (And let me reiterate: You are

Eric Reasons

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